Mamia welcomes you to parenthood

You’re not alone! Here at Aldi, we know becoming a parent can be an amazing time. It can also turn your world upside down. So, whether you need a go-to Hospital Bag Checklist, stress-free weaning tips, or amazing nappies, we’re here to help with a bundle of fantastic parenthood tips and inspiration.


  • Time to get nappy happy with Mamia nappies and baby wipes.

  • Make mealtimes amazing. Lots of inspiration for weaning your little ones.

  • Be good to yourself. Self-care is the best advice for Mums everywhere.

  • Ensure you are holiday or summer ready with our amazing sun care range.

Awards all round

As well as winning many awards on our Mamia products, we were also the most awarded Supermarket at the National Parenting Product Awards 2022!

Why parents love Mamia

There are lots of reasons why parents have come to trust Mamia. Our nappies and baby wipes have been winning awards for quality and value for years. And we cater for every stage, from new born to toddler. Of course, you don’t have to take our word for it. Just try for yourself!

  • Time to get #NappyHappy
  • Nothing is going to make your baby happier than being comfy, dry and fresh. And the good news is, Mamia Ultra-Dry Air System TM nappies have 2x faster absorbency, up to 12 hours’ day and night protection.

How to make mealtimes amazing

Whenever you are ready to start weaning, you’ll need plenty of patience and understanding. To help we’ve put together lots of top tips and wonderful recipes, including inspiration on how to introduce textures and tastes with ease. Good luck!

  • Babies first foods

    Start with a range of veggie purées, like this simple Carrot Purée. Broccoli, cauliflower and peas are also great from 4-6 months old.

  • Explore new veg and fruit

    Finger foods are fab for encouraging babies at all stages to eat new foods and textures. Keep an eye on our Super 6 for avocados, carrots, cucumbers and peppers.

  • Just grab and go

     We all want something easy, delicious and nutritious for our kids to eat. Like our amazing Mamia range of pouches, meals and snacks.

  • Nurture a good eater

     Keep inspiring their taste buds with a range of different protein and iron-rich foods, like beans, fish, lentils and eggs.

Be good to yourself

Attempting to look after a little one is easier when you make sure all of the grown-ups are being good to themselves as well. Here’s a few good places to start when it comes to self-care.

  • Make sure you eat well

    It’s so important to nourish your body (and mind) as a new parent, especially if you’re breast feeding. So, stock the fridge with plenty of nutritious foods.

  • Take a little me time

    It’s ok to stop and take a few deep breaths. It can be a great way to cope when you have a little one. So, if you get the chance, create a little sanctuary at home to de-stress.

  • Pamper yourself

    There is no denying a little beauty therapy makes us all feel good. So why not do yourself a favour and enjoy a little pampering at home with a whole range of products from Aldi’s skincare range.

  • Don’t miss out! Keep a look out for some amazing savings at our next baby and toddler event!

  • Looking for fresh inspiration to feed your growing family? Check out our amazing Super 6 in store.

  • When becoming a parent to your baby, it’s important that you have all the information you need for every situation so we have set up some tips and tricks in order to help you all the way.

  • Aldi’s Lacura suncare range offers proven 5-star protection against the risks of sun damage. Follow our expert advice on how to stay sun aware and enjoy your summer safely.