Participant of a FIP - Moroccan Sardines
We launched our own FIP in the waters off the coast of Morocco to improve the sustainability of our canned sardines.We are doing this in collaboration with SFP, local government and fisheries.
The project aims to help fisheries along the Moroccan coast to establish sustainable fishery practices, using the MSC criteria as a benchmark.
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Animal and Fish welfare are an important part of being a responsible business and we are committed to high standards of welfare for both farmed and wild fish. We believe that a model of continuous improvement is the most appropriate route towards delivery of our animal welfare goals.